Our answer to the Money Dilemma is the basis for our Goal.
This is how we research it:
Common Objective (O)
O Run an Ever Flourishing Company.
Need #1 (N1)
N1 Guarantee Company Existence.
Want #1 (W1)
W1 Make Ever More Money.
Need #2 (N2)
N2 Guarantee Company Evolution.
Want #2 (W2)
W2 Bring Good Things to the world: At a Profit if we can, at a Loss if we must, but always Good Things.
O-N1 BECAUSE 01: Company cannot flourish without existing.
O-N2 BECAUSE 01: Company cannot flourish without evolving.
N1-W1 BECAUSE 01: Company cannot exist without making more money.
N2-W2 BECAUSE 01: Company cannot make ever more money without harming the larger system it belongs to.
Conflict Assumptions W1-W2 (C)
W1-W2 IN CONFLICT BECAUSE 01: Cannot Make Ever More Money and Need Ever Less Money at the same time.
W1-W2 IN CONFLICT BECAUSE 02: Seeking to make ever more money endangers the evolution of the company in harmony with the larger system it belongs to.
W1-W2 IN CONFLICT BECAUSE 03: Seeking to need ever less money endangers the making of ever more money by the company.
Injection N1-N2 (I)
BREAKS THE CLOUD AND MEETS BOTH N1-N2 BECAUSE 01: Need Ever Less Money.